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Oppenheimer Funds declined to comment for this story

Possible side effects include sore throat, headache, nausea, coughing, hiccups, gas, trouble sleeping, heartburn, and racing heart

In 2019, after years of regulatory debate, the Food and Drug Administration permitted the sale of IQOS, and in July 2020, the agency gave PMI the green light to market the product with the claim that it reduces a user's exposure to harmful or potentially harmful chemicals, but importantly did not authorize the claim that it reduces health risks associated with cigarette smoking

This results in a quicker and shorter-lived euphoric effect compared to the slower onset of powdered cocaine