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Conclusions This study provides evidence that pictorial HWLs are associated with increased reported intention to quit smoking and the perceived effectiveness of pictorial HWLs was positively associated with smokers intention to quit among Chinese smokers in Beijing, Shanghai, and Shenzhen

Cigars are evolving into products that could be more appealing to a wider range of consumers, which calls for further investigation into the cigar market and its use patterns

(Walter Rundell, Jr., Black Market Money: The Collapse of U.S

We go on at length about why brands need to tell stories (so that consumers can align their values to the brands they support), and dispelling the myths about storytelling marketing