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"The tobacco industry has a well-documented and long history of developing and marketing menthol brands to racial and ethnic minorities and youth," Castine said

This visual language appeals to older smokers who value authenticity and younger consumers who seek meaningful connections to their heritage

On August 29th, the Times ran an editorial saying, In advance of the steps we hope Congress will take to establish tighter health safeguards by law, The Times is taking voluntary action to insure that a health warning accompanies any cigarette advertisements it carries. As of January 1, 1970, it explained, the paper would accept cigarette ads only if they contained, in plainly legible form, a warning concerning the health hazards of smoking

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