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RJRT denied the claims and said the products subject to the letters do not impart a distinguishable taste or aroma other than tobacco

[111] Effective May 10, 2018, vape shop retailers were prohibited from selling or distributing e-cigarettes or other vape products without including a health warning statement on the product packaging and from displaying e-cigarette or other vape product advertisements without including a health warning statement on the ads

Young adult smokers associate cigarette brand names and package design with positive personal characteristics, social identity and status

Unmasking So-Called Healthy Smoking Alternatives Despite many companies marketing their products as "healthy" smoking alternatives, most come with a plethora of potential negative health impacts