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While there is some increased risk of potential downtrading, Herzog said brands, like Marlboro, with a loyal customer base and strong promotions should be able to keep those consumers within the franchise

Moreover, it has a compact design with an LED light

its what the customer wants, an analyst told the Tennessean newspaper, noting that the dollar stores own research shows that their customers are more likely to smoke than the national average

The primary objective was to gain market share from competing brands, especially those targeting women, and to attract non-smokers by suggesting that choosing Eve would make a woman more attractive