tobacco and patchouli paddywax + - Vista 12 oz Candle and creamy vanilla Basalt Candle - 5oz, Tobacco
Description
Archived from the original on February 27, 2013
A paper in the International Journal of Advertising in 2010 found that campaign brought consumer attention to the brand and may have helped in the short term, but that the eventual negative publicity may have reinforced negative attitudes towards smoking
Pennings J
Key insights There was 100 per cent awareness that tobacco killed Knowledge was not the problem
