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Just 60% of Millennials and 58% of those in Generation Z supported FDA regulation of these products, and only 59% of Millennials and 49% of those in Generation Z supported raising the purchase age

Has the applicant demonstrated that the following statement in their proposed modified risk labeling and advertising is true: Scientific studies have shown that switching completely from cigarettes to the IQOS system can reduce the risks of tobacco-related diseases.

Polosa R, Cibella F, Caponnetto P, Maglia M, Prosperini U, Russo C, Tashkin D

This guide explains how much nicotine you need to quit smoking , based on your smoking habits, so you can make the switch properly