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RUSSIAN, Cigarette case | Wright20.com

Minimal, Casual Design Clean look that works with any style

Packaging visually communicates whether a brand feels premium, classic, or everyday

The brand caught fire almost immediately, propelled in no small part by a slogan that became one of the most quoted advertising lines of the twentieth century: "Winston tastes good, like a cigarette should." Grammarians of the era howled about "like" versus "as," and the controversy only fanned the flames of the brand's visibility there is no such thing as bad publicity when your product is on every tongue, literally and figuratively