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Materials Four inserts were identical to those used in Canada, except that information at the base of the insert (all mentioned Health Canada and two stated that Nicotine is the drug in tobacco that causes addiction) was replaced with a self-efficacy (You can quit) or response efficacy message (You will benefit from quitting), given that efficacy messages on inserts have been found to complement the warnings on packs, 28 see Figure 1

Moodie thinks that without packaging real estate, tobacco companies will begin branding the cigarette itself

Klein I, Nagler RM, Toffler R, van Der Vliet A, Reznick AZ