US$ 27.28
alcohol tobacco And Are More Damaging To Users And Society Than Marijuana Is, Government-Funded Study Concludes 20th Century Alcohol & Tobacco
Description
The $115 million Real Cost campaign uses a little humor and a few scare tactics to discourage teens from ever starting to smoke

On network television, the industry spent forty-five million three hundred thousand dollars for the quarter, as opposed to forty-three and a half million dollars for the first quarter of 1968, and its expenditures for spot announcements on individual stations rose by more than a million dollars, to a total of eleven million two hundred thousand dollars

smoking adult population has steadily declined from 42% in 1965 to just 14% as of 2018

Note that we had hiked parts of the NCT on our warm-up trip in August
