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To achieve dynamic performance coupled with versatility, the Cigarette Racing team engineers followed a single design aim in their development work: weight reduction

Journal of Community Health

These researchers combed through a trove of internal tobacco industry documents to reveal how companies manipulated menthol levels in cigarettes and introduced new menthol brands to gain market share, particularly among adolescents and young adults. They brought younger customers in with light menthol flavor, and devised more heavily mentholated brands for older smokers who wanted a stronger taste

I feel that allowing space for the heat to convect around the tobacco is a very important part of process