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doi: 10.1016/j.drugalcdep.2004.06.004

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H2 2025 Further improvement in New Category contribution 1 , driven by Modern Oral and Vapour H2 weighted Group profit 3 delivery, driven by stabilising our performance in APMEA and the increasing realisation of Fit2Win savings through the year Confident in sustainably delivering our mid-term algorithm: 3-5% revenue, 4-6% APFO 3 and 5-8% adjusted diluted EPS 3 growth, with 2026 performance still expected at the lower end of these ranges Strong cash generation, with balanced capital allocation

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