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Among its key recommendations for accelerating progress against tobacco, the report called for "counteracting industry marketing by sustaining high-impact national media campaigns like the CDC's Tips from Former Smokers campaign and the FDA's youth prevention campaigns at a high-frequency level and exposure for 12 months a year for a decade or more." The Tips campaign, along with the FDA's The Real Cost campaign and Legacy's renewed truth campaign, are important steps toward meeting this recommendation

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Wind resistance has become just as much a necessity for smokers in India who have to move from one place to another, be it indoors or outdoors, as it has been for smokers anywhere else in the world

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