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modified risk tobacco products Exploring the implications of claim placement in advertising Highlights and Insights from the
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Researchers from University College London published a study in the academic journal Addiction on Sunday called "The price of a cigarette." According to the researchers, "Britain has some of the best data available worldwide to estimate the average loss of life per cigarette smoked, which is approximately 20 minutes: 17 for men and 22 for women." The authors noted that a previous study published in 2000 found that each cigarette only took 11 minutes, but they claimed the study "made some important assumptions, for which we now have better and more up-to-date data." According to Dr
It was created by Rob Nelson and Todd Field

Because the writers needed a visual shorthand for bad decision making quickly