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Printed on the tray was an aphorism attributed to GK Chesterton: I owe my success to having listened respectfully to the very best advice and then going away and doing the exact opposite. Japan Tobacco International, owner of the Benson & Hedges brand in the UK, credited the packaging innovation with a near 47% year-on-year rise in sales

Zrich: Diaphenes

Placed inside a heating device like the IQOS, these sticks are heated and the user then inhales the vapour produced

Many people mistakenly believe that cigarette filters are composed of cotton, but in reality, they are made of a type of plastic called cellulose acetate