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It sold out twice, and they even produced a one-off white and gold version, selling it at auction for 1,200 in aid of Children in Need

In a smaller study of 15 people that occurred just days after the image went viral, researchers at Giessen University in Germany found evidence that the range of perceived colors is greater than the few discrete categories would suggest

In 2022, the author of this piece, Pascal Wallisch, spoke with Willa Paskin on the award-winning podcast Decoder Ring to further unpack what we learned about color, science, and viral images thanks to the Dress